We often hear people say that the world is changing so rapidly that it is becoming hard to imagine what the world will be like in five or ten years time. But this is not an excuse that really interests the market. While the pace of change does indeed continue to accelerate in many industries, leaders in business and government are expected to make the right choices no matter how complex the picture.
So how do you predict the future? The good news is that some parts of the crystal ball are amazingly clear. A revolution is already under way which will both create and destroy hundreds of billions of dollars of value over the next decade or so. It is, without doubt, the single biggest opportunity for major outperformance or underperformance, that there has been since the advent of motorised transport and electric power. The impacts on societies will be profound, and the opportunities for emerging economies that today still do not have universal access to cars and electric light are extraordinary.
The Future Is Already Here tells the story of this revolution, the seeds of which were sown decades ago. The evidence that the revolution is under way is surprisingly strong and clear if you look in the right places. As with the internet revolution of the last couple of decades, the incumbents are better placed than anyone to win in this new world. Not only do they already have the money, and the organisational capacity, but they already have the paying customers. But will they seize the opportunity? Will they be bold and rebuild new businesses aligned with the future? Or will they cling on grimly to the status quo, accelerating into the future whilst looking firmly in the rear view mirror?